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Featured Artist Rio
It’s hard finding good new music to listen to nowadays. You have to dig through the mud to find the hidden gems. One of the benefits of a label, be it indie or major, is taking advantage of their already existing audience. As listeners, we trust labels to give us the same quality of entertainment they have provided us before. It’s like a letter of recommendation in a way. Their reputation is on the line too, not just the artist’s.
You know how sometimes we use “different” as a selling point with an artist? “He sounds like nothing you’ve ever heard before,” we say. Well, it’s actually the opposite when working with labels. You kinda want every artist from that label to kind of sound the same. At least the same quality of entertainment, maybe not an actual clone of the sound.
When I started working on my newsletter again, the first thing I thought about was the featured artist section. This part here I do entirely from the bottom of my heart, I don’t make a dime off this section, and yet somehow it’s always the most difficult and most rewarding section to work on. I hit up my boy Matt M and asked him who he recommended I featured on my newsletter. He quickly said Rio, and his conviction in Rio made me wanna listen.
The first thing I like, he’s Junkroom Family. The second thing I like, he is using the label’s website. That is really, really smart since he’s up and coming. He already has material out and he hasn’t even dropped a commercial album yet, this is someone setting themselves up for success.
I like what I’m seeing from Rio so far. And what I’m hearing too. He’s got a good solid sound. He has a good distinct voice. Good flow, with some wit and charm.
This kid gives off a very positive vibe too. He seems pretty chill. Hopefully I get to interview him soon.
Click here to check out his upcoming single…
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I’m gonna leave you with the following quote:
“We Generate Fears While We Sit. We Overcome Them By Action.”
– Dr. Henry Link
Thank you so much, keep rocking!